Book excerpts - Ch3(E23): Resistance to change

From concern to commitment: guiding the path to success.

What do you do when senior management's creativity is scattered all over, except where it matters?

Joan approached me after a lecture I gave at a conference. We are an established business, and we want to improve our innovation capabilities.

And how is it working?" I asked.

"Not really as I had hoped it would go," Joan told me about her company. It was a well-established business with a considerable reputation and a strong market position. But their competitive advantage has been increasingly jeopardized by new competitors.